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NWACC Launches Rebrand with New College and Athletic Logos
Today, NorthWest Arkansas Community College (NWACC) announced its new academic and athletic logos.
The new logos reflect the college’s desire to create a modern impression that aligns with the college’s innovative and forward-thinking initiatives.
“Each day, our college community breaks new barriers by introducing new ideas, programs, ways of learning, and so much more,” said Dr. Dennis C. Rittle, NWACC president. “We aspire to be a hub for innovation serving our community and students, and we believed it was vital our brand represented that.
“We want our brand to be something students can be proud of. President Rittle encouraged us to explore rebranding and has supported this project every step of the way,” said Grant Hodges, NWACC’s chief of staff and executive director of communications. “Amy Rodriguez has done a phenomenal job overseeing the rebranding as Director of Marketing and Creative Services.”
The new brand also includes new brand pillars, secondary logos, and new colors.
“With the implementation of athletics at NWACC, we have been given the opportunity to introduce athletic logos and branding for the NWACC Eagles,” said Brooke Brewer, NWACC’s athletic director. “This fresh identity is a mascot all of our students can wear with pride and reflects the spirit of our student body and community. Our athletic branding captures the energy, dedication, and fierceness of our student-athletes. We are excited to see student-athletes compete for NWACC in these bold new logos for years to come.”
“We wanted clean, modern logos that better reflected the college, our athletic program, and all that we strive to do for students and the community,” said Amy Rodriguez, NWACC’s marketing director
“The new academic logo is a modern take on our previous logo. It maintained a few elements from the past logo, such as dark green, circle, and tree elements. We wanted to keep some of the old logo so that we don’t lose the history of the college in our branding. Yet, the new branding has more energy and will move us better into the future.”
College officials worked with 25th Hour Communications, a marketing and public relations agency based in the United States. NWACC began the rebranding process in 2023.